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Bloemen thomas | Social

Bloemen thomas is more than just a flower shop. In addition to an extensive assortment of flowers and plants, you’ll find attractive interior collections and even garden furniture. For years now, the shop has been a well-known concept in Limburg. We’ve been providing it digital support since 2014.

 

01

Objective

• Make the target group more accessible and younger
• Aim commercial actions at the right target group
• Customer relations via social media channels

02

Facebook

Currently Bloemen thomas is only present on Facebook. As part of the launch of a new website/shop, Instagram and Pinterest will be added over the longer term, so that ever more successful digital campaigns can be conducted.

Content: inspire people, give tips, present new collections, organise contests. The house style from print campaigns is uniformly introduced in order to strengthen recognisability.

Start 22/08/2014: 944 fans

03

Results

Currently around 13,000 fans, the vast majority of whom fall squarely within the target group: 91% female, age 25-54, regions of Limburg, East Brabant and Liège.

The good results are primarily due to the combination of inspiring content, interaction, win-actions and a supportive media budget. There is a very high level of engagement amongst the fans, as a result of which the page achieves very good organic results.

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