BORGINSOLE | HOUSE STYLE

BORGinsole specialises in high-tech podiatric functional soles and products and services for podiatrists. The company wants to help podiatrists build up their practice. Along with the production of soles, the company also wants to introduce affordable innovation and technology. BORGinsole works together with an extensive network of podiatrists throughout Belgium.

 

01

Objective

• Notoriety o Building brand recognition o Creating brand awareness o Conquering Top of Mind position • Sales o Promoting sales o Generating web traffic

02

Elaboration

Primetime Media developed a campaign image for the end user with a focus on professional athletes. “Underlying concept: BORGinsole. The first step to success.” What´s good for a professional can’t help but be good for others as well. This in order to create a top of mind position and thus achieve higher name recognition.

03

Results

Professionalisation of the communication through consistent use of the campaign image, e.g. on website, in brochures, POS materials.

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