Lignavita is a young brand of protein diets whose nutritional concept is based on reducing sugars and carbohydrates. This ensures that you burn up to 85% fat while nevertheless maintaining muscle mass. Despite the competitive market and the advent of online diet coaches, the brand is still growing every year. Sales and follow-up take place via a network of coaches in Flanders and the Netherlands. Hanne Troonbeeckx has been the face of Lignavita since 2012.