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The Body Shop | Product line launch

The Body Shop® strives to make a difference in the world, so the brand offers high-quality face and hair care products and make-up that are inspired by nature and produced in an ethical and sustainable way. The Body Shop® was one of the first companies to base itself on the philosophy that doing business can also serve the common good. Since it was taken over by L´Oréal in 2006, this vision has been upscaled. The Body Shop® has over 3,000 stores in more than 60 countries.

01

Objective

Launch of a brand-new product line ´Secrets Of The World´. The very best products from all over the world are brought together in this sensual line.

02

Press releases

Sending out and following up press releases in Dutch and French.

03

Press trip

We hit the road with a number of beauty journalists and 1 top blogger to attend the international Brand Case Show in London. We also organised a national ´Secrets Of The World´ event for bloggers and journalists in Antwerp.

04

Results

The new products are getting a positive reception by the press, online and print! Including Paris Match, Marie Claire, Flair, lesoir.be, nieuwsblad.be, … Various large social media influencers and bloggers are also wildly enthusiastic about their pamper packages. We can easily follow the appearances through the use of the hashtag #primetimegroup.

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