Winefair 2015

Winefair distinguishes itself from other wine fairs by its ´out of the box´ approach, which includes a dapper wine boy, a team of star wine stewards and an innovative marketing strategy that make Winefair a formula for success that we continue to refine year by year. The fair is addressed primarily to companies, private individuals and horeca entrepreneurs.

True to tradition, Winefair begins with a Nocturne on Friday evening, while on Saturday and Sunday it opens its doors to the general public. Top-class live entertainment and music, combined with high-quality products at the stands, make Winefair the wine event par excellence in the provinces of Limburg and Flemish Brabant.

 

01

Objective

• Make the target group more accessible and younger
• Conduct commercial actions to the right target group as a function of the exhibitors
• Customer relations via social media channels
• Outline strategy and growth path for Belgium
• Negotiate with media partners

02

House style

We created the house style with the lady and the wineglass. It was distributed via a range of channels, on- and offline. The house style will also be extended to future regions, pop-up stores, and so on. In addition, we launched a renewed responsive website in 2015.

03

Campagne

For the campaign we are focusing on Limburg and Flemish Brabant. Discount actions were included in local magazines and newspapers, above all those of Thema Media, creating brand awareness and establishing Winefair as a brand.

In 2015 we also developed a number of fun, creative mini-campaigns within the Winefair story and concept, such as ´Win the wine experience of the year´ and the ´S Team´ (star wine stewards).

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