Chocovit | Social

Chocovit is een van de producten van Vitalac, een Belgische zuivelproducent. Naast de gevitamineerde magere chocomelk, produceren zij onder meer Vanilivit, Cafévit en Jojovit. Bij de ontwikkeling van nieuwe producten zoekt Vitalac steeds naar een goed evenwicht tussen een goede smaak en een beperkt aantal calorieën.

01

Objective

We were called in to start up a Facebook channel, via which Vitalac wants to reach the general public by means of brand awareness. By expanding the fan base, they want to be top of mind when the consumer buys chocolate milk; in addition, they want to highlight their other products and promote a healthy, sportive lifestyle.

02

Elaboration

Mr Vital was created when the channels were started up: he serves as a mascot and transmits messages in various ways. The themes communicated about are fairly broad and above all must encourage people to move more. In addition, we try to be inspiring - with a necessary touch of humour here and there. The communication is done in two languages (NL – FR), by means of audience restrictions it is assured that the right language reaches the right target group (and not vice versa).

03

Result

After 9 months, the counter stands at almost 10,000 fans. Supporting the messages with modest advertising budgets increases the reach and above all the engagement.

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